STP Marketing Strategy for Business Expansion

DESKRIPSI

Segmenting, Targeting and Positioning is a powerful marketing strategy for market expansion. This program equips the participants with the tools, techniques and concepts that are required to conduct STP analysis for Business Expansion

Who Should Attend

Anyone, whose role requires servicing to others, for example: Customer Service, Account Manager, or anyone seeking to acquire the skills involved in these roles.

Course Content

• Market Opportunity Analysis
• Market Segmentation
• Targeting Market
• Market Positioning
• Competitive benchmarking
• Social Media

By the end of this course, delegates will :

• Understand the market opportunity and potential for business expansion
• Understand segmenting, targeting and positioning of the product and market
• Understand the GAP of companies key expectation and achievement
• Understand the product competitive analysis towards competitors
• Develop strategies to close the GAP and expand the business

Approach

Skills are extensively practised during the workshop so that the delegates are ready to implement new customer-directed behaviour on their return to work.

Course Leader :

Gatut Gantoro

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